About Us

Who is Behined HogoFit Sportswear?

Canopy works with brands, producers, and the world’s savviest innovators to transform unsustainable forest-based paper, packaging, and textile supply chains by strengthening demand, scaling NEXT GEN production, and supporting forest protection.

What's our previous impact?

2000 Orders Accomplished

150+

Satisfied Customers

8000+

Designs Manufactured

14+

Years of Experience

REDEFINING ATHLETIC PERFORMANCE THROUGH INNOVATION

At HogoFit Sportswear, we engineer advanced sportswear that pushes human potential beyond conventional limits.

Founded in 2010 by a team of material scientists and professional athletes, HogoFit Sportswear began with a simple question: Why should athletes compromise between performance and comfort? This question sparked a revolution in athletic wear design.
Our mission is to eliminate the barrier between human potential and athletic achievement through intelligent fabric technology.

OUR VALUES

SCIENTIFIC RIGOR

Every fabric undergoes hundreds of hours of testing and analysis. We validate performance claims with data, not marketing.

SUSTAINABLE INNOVATION

We're committed to developing fabrics that perform without compromising our planet. 85% of our materials are recycled or renewable.

ATHLETE-CENTRIC DESIGN

We collaborate with professional athletes across disciplines to ensure our products meet real-world performance demands.

TRANSPARENT INTEGRITY

We're honest about our processes, materials, and limitations. No greenwashing, no exaggerated claims.

CONTINUOUS EVOLUTION

We never settle. Each generation of fabric represents significant advancement over the last.

COMMUNITY IMPACT

We support athletic programs in underserved communities and promote access to sports for all.

OUR TECHNOLOGY

Our research and development center houses state-of-the-art testing facilities where we simulate extreme athletic conditions. From temperature-controlled climate chambers to motion-capture laboratories, we analyze every aspect of fabric performance.
The Aeratex™ technology featured in our latest collection represents three years of intensive development. The hexagonal micro-channel structure was inspired by natural systems observed in plant and animal biology, optimized through computational modeling and validated through athlete testing.
850+
PROFESSIONAL ATHLETES
42
COUNTRIES
15
YEARS EXPERIENCE
28
PATENTS

Founded By

ALEXANDRA RODRIGUEZ

CEO & FOUNDER

Former Olympic track athlete with a Masters in Material Science. Founded VelocityWear after recognizing the limitations of existing athletic wear during her competitive career.

DR. MARCUS THORNE

CHIEF TECHNOLOGY OFFICER

PhD in Polymer Science with 20+ years in textile engineering. Leads our R&D division and holds 14 patents in fabric technology.

MANUFACTURING ETHOS

All HogoFit products are manufactured at our solar-powered facility in Portland, Oregon. We maintain complete control over the production process, from material sourcing to final assembly. This vertical integration allows us to ensure quality, reduce environmental impact, and innovate rapidly.
Our facility operates on 100% renewable energy and recycles 92% of water used in production. We've eliminated single-use plastics from our packaging and utilize compostable materials whenever possible.

WANT TO KNOW MORE?

We're always open to discussing collaborations, partnerships, or answering questions about our work.

info@hogofit.com